Free course · 23 modules · quizzes included

How to scale UGC & influencer marketing to 100 new creators a day

The full system we use to source, onboard and brief creators at scale, launch on TikTok Shop and turn winning videos into Meta and Spark ads. No email required.

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Module 01

The UGC scale mindset

Why volume of creators — not one hero video — is what grows TikTok Shop and Meta accounts.

The UGC scale mindsetWhy volume of creators — not one hero video — is what grows TikTok Shop and Meta accounts.inviteDMfollow-upupdatebooked
The UGC scale mindset
  1. 1Treat creators as a pipeline, not a roster. Most growth comes from a small share of posts you can't predict.
  2. 2Set an output target first (videos per week), then work backwards to creators needed.
  3. 3Plan for 30–40% of onboarded creators to post; size the top of funnel accordingly.

Quick quiz

What is the main lever for scaling UGC output?

Module 02

Defining your ideal creator profile

Write an ICP so sourcing doesn't drift into random accounts.

Defining your ideal creator profileWrite an ICP so sourcing doesn't drift into random accounts.7 creator ICPs4 cohorts each1 hypothesisper group
Defining your ideal creator profile
  1. 1List niche, audience country, content style, posting frequency and past product categories.
  2. 2Prefer creators who already sell similar products over large follower counts.
  3. 3Write 3 disqualifiers (e.g. no posts in 60 days, mostly reposted content).

Quick quiz

Which signal matters most when picking a TikTok Shop creator?

Module 03

The 100-creators-a-day math

Reverse-engineer the daily numbers that produce 100 new creators.

The 100-creators-a-day mathReverse-engineer the daily numbers that produce 100 new creators.1,000 contacted250 interested150 samples90 posted35 sellers10 performers
The 100-creators-a-day math
  1. 1Work backwards: 100 onboarded/day at a ~10% reply-to-yes rate needs ~1,000 contacts/day.
  2. 2Split contacts across channels (TikTok Shop invites, DMs, email) to avoid single-channel limits.
  3. 3Track every stage in one sheet so the weakest step is obvious.

Quick quiz

If 10% of contacts say yes, how many contacts give 100 creators?

Module 04

Creator discovery with data tools

Use TikTok Shop analytics to build shortlists ranked by GMV.

Creator discovery with data toolsUse TikTok Shop analytics to build shortlists ranked by GMV.search
Creator discovery with data tools
  1. 1Filter your exact category, sort by 30-day sales, then check recent videos manually.
  2. 2Save filters as reusable searches so a teammate can repeat them daily.
  3. 3Export and dedupe against creators you've already contacted.
FastMoss ↗Kalodata ↗

Quick quiz

Why dedupe your shortlist every day?

Module 05

Competitor creator mining

Find creators already promoting competing products.

Competitor creator miningFind creators already promoting competing products.search
Competitor creator mining
  1. 1List 10 competitor shops and pull every creator who posted for them in 90 days.
  2. 2Rank those creators by sales on the competitor product.
  3. 3Pitch them a clear reason to switch or add your product (commission, exclusivity, samples).

Quick quiz

Why are competitor creators valuable?

Module 06

Building a creator database

Keep one living database instead of scattered lists.

Building a creator databaseKeep one living database instead of scattered lists.
Building a creator database
  1. 1Track handle, niche, GMV band, contact, status, sample sent, posts and sales.
  2. 2Use statuses: sourced → contacted → replied → onboarded → posted → repeat.
  3. 3Review weekly and archive dead leads after two follow-ups.

Quick quiz

Which status shows the pipeline is producing content?

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Module 07

Creator pools and tiers

Segment creators so time goes where results are.

Creator pools and tiersSegment creators so time goes where results are.A powerB growingC contentD inactiveE cut
Creator pools and tiers
  1. 1Tier A: proven sellers — personal management and higher commission.
  2. 2Tier B: promising — standard brief and bonuses for posting.
  3. 3Tier C: new — open plan and automated onboarding.

Quick quiz

Who should get the most hands-on attention?

Module 08

Outreach messages that get replies

Write short, specific messages built for volume.

Outreach messages that get repliesWrite short, specific messages built for volume.inviteDMfollow-upupdatebooked
Outreach messages that get replies
  1. 1Line 1: a specific video of theirs. Line 2: the offer in numbers. Line 3: a yes/no question.
  2. 2Personalize the first line with a template variable plus a quick manual check.
  3. 3A/B test two subject lines or openers per week.

Quick quiz

How should an outreach message end?

Module 09

Multi-channel outreach at scale

Run TikTok Shop invites, DMs and email together.

Multi-channel outreach at scaleRun TikTok Shop invites, DMs and email together.creators → content → sales → data → ads → better creators
Multi-channel outreach at scale
  1. 1Use TikTok Shop targeted invites for creators with shop access.
  2. 2Use email for creators with listed business addresses.
  3. 3Follow up at 48 hours and 6 days; most yeses come on follow-up two.
TikTok Shop Affiliate Center ↗

Quick quiz

When should the second follow-up go out?

Module 10

Commission and incentive design

Structure offers creators want without breaking margin.

Commission and incentive designStructure offers creators want without breaking margin.newfirst salesproventop
Commission and incentive design
  1. 1Set an open-plan baseline and higher targeted commissions for proven sellers.
  2. 2Add flat bonuses per posted video to fix the 'sample but no post' problem.
  3. 3Check margin after commission, samples and ad spend before raising rates.

Quick quiz

What helps creators actually post after receiving samples?

Module 11

Sample logistics

Ship samples fast and track who posts.

Sample logisticsShip samples fast and track who posts.approve manually — 4 in 10 qualify$19 landed cost per sample
Sample logistics
  1. 1Approve sample requests within 24 hours; speed keeps creators warm.
  2. 2Track shipped date and set a posting deadline (e.g. 10 days after delivery).
  3. 3Pause samples for creators who don't post twice in a row.

Quick quiz

What should happen when a creator skips posting twice?

Module 12

The creator brief

Direct the outcome, not a word-for-word script.

The creator briefDirect the outcome, not a word-for-word script.hookproblemdemoproofCTA
The creator brief
  1. 1One must-say claim, one banned claim, total freedom on style.
  2. 2Product in frame within 4 seconds, spoken benefit before second 10.
  3. 3Attach 2 reference videos from the creator's own account.

Quick quiz

Why avoid word-for-word scripts?

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Module 13

Hook writing at volume

Write 20+ hooks per product before filming.

Hook writing at volumeWrite 20+ hooks per product before filming.winvariations
Hook writing at volume
  1. 1Rotate five shapes: problem, before/after, unexpected use, price shock, insider secret.
  2. 2Open mid-action — never on a logo, greeting or slow pan.
  3. 3Give each creator different hooks so the batch tests widely.

Quick quiz

Where should a UGC video start?

Module 14

Claims and compliance

Stay within platform and advertising rules.

Claims and complianceStay within platform and advertising rules.approvedclaimsprohibitedclaims
Claims and compliance
  1. 1Keep a list of approved and banned claims, especially for supplements and skincare.
  2. 2Require disclosure (#ad or the platform's branded content toggle).
  3. 3Review every video before whitelisting it into paid ads.
FTC Endorsement Guides ↗TikTok Branded Content Policy ↗

Quick quiz

When must creators disclose a paid partnership?

Module 15

Launching on TikTok Shop

Set up the shop so posted videos convert.

Launching on TikTok ShopSet up the shop so posted videos convert.7 creator ICPs4 cohorts each1 hypothesisper group
Launching on TikTok Shop
  1. 1Optimize listing images, title and reviews before creators post.
  2. 2Create open and targeted affiliate plans with clear commission tiers.
  3. 3Line up the first creator cohort to post in the same 7–14 day window.
TikTok Shop Academy ↗TikTok Shop Seller Center ↗

Quick quiz

Why launch creators in a tight window?

Module 16

Live shopping

Add TikTok LIVE to turn attention into orders.

Live shoppingAdd TikTok LIVE to turn attention into orders.creators → content → sales → data → ads → better creators
Live shopping
  1. 1Schedule lives around top-performing video spikes.
  2. 2Use limited-time bundles and pinned products during lives.
  3. 3Partner with creators who already host lives in your niche.

Quick quiz

When is a good time to run a LIVE?

Module 17

Reading the numbers

Track the four metrics that predict scale.

Reading the numbersTrack the four metrics that predict scale.GMVorderspostswinners
Reading the numbers
  1. 1Hook rate: 3-second views ÷ impressions.
  2. 2Hold rate: average watch time ÷ video length.
  3. 3Sales per video across the batch, and creator repeat rate.

Quick quiz

Low hook rate usually means…

Module 18

Finding winners

Spot repeatable patterns across hundreds of videos.

Finding winnersSpot repeatable patterns across hundreds of videos.5 ICPs5 problems5 hooks3 formats375 combos
Finding winners
  1. 1Tag each video by hook shape, creator type and format.
  2. 2Look for tags that overperform across multiple creators, not one viral outlier.
  3. 3Feed winning patterns back into the next week's briefs.

Quick quiz

Which is a real winning pattern?

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Module 19

Spark Ads on TikTok

Boost organic winners with paid reach.

Spark Ads on TikTokBoost organic winners with paid reach.newfirst salesproventop
Spark Ads on TikTok
  1. 1Request Spark Ad codes from creators of winning videos.
  2. 2Test one video per ad group with broad targeting.
  3. 3Kill anything that hasn't converted within a few days of spend.
TikTok Business Help Center ↗

Quick quiz

What do you need from a creator to run a Spark Ad?

Module 20

Meta partnership ads

Push top UGC into Meta for cross-channel scale.

Meta partnership adsPush top UGC into Meta for cross-channel scale.creators → content → sales → data → ads → better creators
Meta partnership ads
  1. 1Get partnership-ad permission so ads run from the creator's handle.
  2. 2Build a testing matrix: hooks × creators × offers.
  3. 3Scale on CPA, not screenshots of ROAS.
Meta Partnership Ads ↗Our guide: TikTok Shop UGC → Meta ads ↗

Quick quiz

What should you scale Meta ad sets on?

Module 21

Creator retention

Turn one-time posters into repeat creators.

Creator retentionTurn one-time posters into repeat creators.creators → content → sales → data → ads → better creators
Creator retention
  1. 1Send weekly leaderboards and top-performer bonuses.
  2. 2Give repeat creators new products and early access first.
  3. 3A creator who posts three times is often worth more than ten who post once.

Quick quiz

Which is most valuable?

Module 22

Team, SOPs and automation

Run 100 creators a day without burning out.

Team, SOPs and automationRun 100 creators a day without burning out.inviteDMfollow-upupdatebooked
Team, SOPs and automation
  1. 1Write SOPs for sourcing, outreach, samples, briefing and reporting.
  2. 2Assign one owner per stage and a daily target for each.
  3. 3Automate follow-ups and status updates; keep humans on creator relationships.

Quick quiz

What should stay human in a scaled creator program?

Module 23

Your 30-day launch plan

Put every module into a week-by-week plan.

Your 30-day launch planPut every module into a week-by-week plan.7 creator ICPs4 cohorts each1 hypothesisper group
Your 30-day launch plan
  1. 1Week 1: ICP, tools, database, offer and shop setup.
  2. 2Week 2: outreach to 1,000/day, samples out, briefs and hooks sent.
  3. 3Weeks 3–4: first posts, find winners, launch Spark and Meta partnership ads, retain top creators.

Quick quiz

What happens before outreach starts?

More resources

Go deeper

How to find TikTok Shop creators →TikTok Shop affiliate program guide →How to find TikTok affiliates →Scale Meta ads with TikTok Shop affiliates →Free tools & trainings →Creator directory →

Scaling on TikTok Shop? Get personal launch help.

Sagan and Zayn's team will map your creator pipeline, offer and ad plan on a free call.

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