Where to find UGC creators
Brands typically look in four places: creator marketplaces, TikTok and Instagram search, affiliate programs, and paid databases. Each works, and each breaks at scale — response rates are low, qualification is manual, and negotiation is one conversation at a time.
We combine data platforms (FastMoss, Kalodata, GambitVision) with automated outreach to 3,000+ qualified creators per week, so volume comes from sourcing width rather than spending more hours in an inbox.
How we qualify creators
- —Category relevance — have they sold or featured similar products?
- —Cadence — do they post consistently enough to matter?
- —Content quality — lighting, audio, delivery and hook instincts
- —Commercial terms — gifted, paid, affiliate or whitelisting
- —Compliance — claims, restricted categories and platform rules
How many creators do you need?
Work backwards from video count. To get roughly 100 usable videos, plan on contacting around 1,000-1,500 relevant creators: a portion respond, a portion accept, a portion receive samples and a portion deliver on brief. Sourcing width is what protects your delivery number, which is why we contract on videos delivered.
Gifted, paid, or affiliate?
- —Gifted plus commission — lowest hard cost, best for TikTok Shop seeding
- —Paid UGC — predictable delivery and stricter brief adherence
- —Affiliate — creators earn on sales, ideal for volume and ongoing posting
- —Whitelisting — run ads from the creator's handle for stronger social proof