Value first

The whole playbook, free

Six mini trainings and the full map of tools, marketplaces and affiliate lists we work in every day. No email gate, no drip sequence. Use it yourself or hand it to your team.

Free mini trainings · no email required

Take the playbook. Seriously.

Six short trainings — the real steps our team runs. Read them, use them, run it yourself. Most brands read all six and then ask us to run it for them anyway. That's fine too.

6 min · free

Find creators who already sell

Stop sorting by follower count.

Open the steps

  1. 1Open a TikTok Shop data tool (FastMoss or Kalodata) and filter your exact category, not your vibe.
  2. 2Sort creators by 30-day GMV, then filter to those with 3+ videos on products like yours.
  3. 3Discard anyone whose top video is over 90 days old — they've moved on from the niche.
  4. 4Build a 200-name shortlist before you message a single person. Volume in, volume out.
5 min · free

The outreach message that gets replies

Three sentences. No pitch deck.

Open the steps

  1. 1Line 1: name the specific video of theirs you watched and why it worked.
  2. 2Line 2: the offer in plain numbers — free product, commission %, bonus per posted video.
  3. 3Line 3: one question with a yes/no answer. Never 'let me know your thoughts'.
  4. 4Follow up twice: 48 hours, then 6 days. Most yeses arrive on follow-up two.
7 min · free

Hooks that survive the first second

The first 1.5 seconds decide everything.

Open the steps

  1. 1Write 20 hooks per product before filming one. Cheap to write, expensive to guess.
  2. 2Rotate five shapes: problem, before/after, unexpected use, price shock, insider secret.
  3. 3Open mid-action. Never open on a logo, a greeting, or a slow pan.
  4. 4Ship all 20 as separate videos. Let the algorithm pick the winner — you won't guess it.
5 min · free

Brief a creator without killing the video

Direct the outcome, not the script.

Open the steps

  1. 1Give one non-negotiable claim, one banned claim, and total freedom on everything else.
  2. 2Attach two reference videos from their own account — 'more like this one'.
  3. 3Ask for the product in frame within 4 seconds and a spoken benefit before second 10.
  4. 4Never send a word-for-word script. It reads as an ad and the reach collapses.
6 min · free

Read the numbers that actually matter

Views are vanity. Watch these four.

Open the steps

  1. 1Hook rate: 3-second views ÷ impressions. Under 20% means the hook is the problem.
  2. 2Hold rate: average watch time ÷ video length. Under 40% means the middle drags.
  3. 3GMV per video across the whole batch — not your favourite video.
  4. 4Creator repeat rate. A creator who posts three times is worth ten who post once.
8 min · free

Turn organic winners into paid ads

Scale what already worked for free.

Open the steps

  1. 1Pull any organic video over 2% engagement and above break-even GMV.
  2. 2Get Spark Ads / partnership-ad permission from the creator before you spend a cent.
  3. 3Test one video per ad set, broad targeting, small daily budget, 3-day windows.
  4. 4Scale on CPA, not ROAS screenshots. Kill anything that hasn't converted by day four.

The creator economy map

Every tool, marketplace and affiliate list that matters

33 hand-checked references across creator marketplaces, TikTok Shop data platforms, affiliate programmes and seller education. Free, no gate, bookmark it.

Creator marketplaces & discovery

Where brands and creators actually meet. We work across these daily to build shortlists.

TikTok Shop data & affiliate lists

The analytics stack we recruit from — GMV-first, not follower-first.

  • FastMoss

    TikTok Shop product, shop and creator analytics — data partner

  • Kalodata

    TikTok Shop GMV, creator and category data — data partner

  • GambitVision

    Creator sourcing intelligence — data partner

  • EchoTik

    TikTok Shop rankings and weekly market reports

  • Shoplus

    TikTok Shop trend and creator tracking

  • PiPiADS

    TikTok ad creative library and spy tool

  • TikTok Creative Center

    Free top ads, hashtags and trend data

  • Click Analytic

    Monthly US TikTok Shop GMV leaderboards

  • RapidTok

    Shop-level revenue and affiliate activity tracking

TikTok Shop agency & seller education

Official docs and market reporting worth reading before you launch a shop.

Our partners & founders

Who we are and who we build with.