Creative testing structure
- —Angle matrix per SKU: problem, demo, comparison, social proof, UGC review
- —Multiple hooks per angle so tests isolate the first three seconds
- —Clean naming and reporting so winners are identifiable, not anecdotal
- —Weekly iteration on the winning angle instead of net-new guessing
Spark Ads and whitelisting
Running creative from the creator's own handle inherits their social proof and comment history, which usually beats the same video posted from a brand account. We handle authorization codes, partnership ads setup and rights so this is contractually clean.
Scaling
Once an angle proves out on CPA, we scale spend behind it and keep the creative pipeline feeding replacements before fatigue hits. Volume of new UGC is what makes a scaling account sustainable.